The new Grow Collective business card is in circulation. It appeared a while ago, and I’ve been meaning to post about it. Today seemed like a good day. In a calm interlude, I snapped open the lens cover, hit the macro key and, after grappling with my poor photographic technique, here you go.
It was printed using letterpress onto 740gsm two–ply (natural white with Baghdad brown) Colourplan card by the venerable, and expert printers, Piccolo Press of Nairn in Scotland. They are one of the few remaining commercial letterpress printers in the UK who, ironically, do a large portion of their printing for clients in the States. Wherever you are, you could do much worse than a conversation with Tim Honor, or the designer, Paul. Their advice is invaluable.
- Letterpress is an analogue format so go to the highest resolution your machine and software can handle when producing the artwork. (I spend chunks of time waiting for changes to be applied at 1600dpi, but it was worth it.)
- Letterpress will saturate the card with ink, so your colours will be richer than printing on the office inkjet.
- You pay for the block, the card and the print run. It’s not cheap but then, it’s not lithographic quality, this is letterpress!
- Trust the advice of the printer (especially if you use Piccolo) on the choice of card. They can provide samples, but a good rule is, the thicker the card, the better the deboss at print. Standard weight is around 540gsm — almost twice that of litho printers.
There’s a high resolution photo on Flickr if you want a closer peek. I’d love to hear how you get on if you go down this route. It’s more than worth it just to run your fingers over the debossing when they’re delivered.